The International Football Federation (FIFA) announced the launch of its virtual ecosystem, ‘FIFA World,’ in the Roblox metaverse. It hopes to attract new football fans through games, immersive experiences, and exclusive rewards.

In a release, FIFA stated that the launch of its Roblox metaverse is ahead of the upcoming 2022 FIFA World Cup in Qatar

A promise of evolution in the metaverse

FIFA promises to continue developing interactive football experiences for fans and launch free-to-play challenges to earn rewards.

The statement added, “As part of its commitment to developing new football gaming titles for fans, FIFA will work with Roblox to create an exciting new online immersive experience for all football fans to hang out in social spaces, earn rewards and collect exclusive virtual items through various skill games and multiple collectors’ challenges.”

FIFA Chief Business Officer Romy Gai said, “As part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA’s immersive experience on Roblox will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics.”

FIFA has previously expressed interest in the metaverse. In late July, it filed a new patent application with the United States Patent and Trademark Office (USPTO) to register the 2026 World Cup in the metaverse and virtual sports products.

As per Gai, “FIFA believes that such a multi-layered experience will result in a truly inclusive and fun gameplay – in turn, engaging new and existing football fans from across the globe, as well as promoting the values of the sport to an even broader audience.”

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